Welcome back for another tip for you as a writer!
I want to talk today about your niche. It’s common in business to look for a niche. A small section of a market you can serve. You want to be able to set yourself apart so people can find you.
Writing isn’t much different.
I write contemporary romance. That’s not very specific. There’s well over 100,000 contemporary romances available for sale.
I write small town contemporary romance. That’s not much better.
I write small town contemporary BBW romance. We’re getting a little better.
When I tell people what I write, I tell them I write small town contemporary romance based on ordinary people you’ll want to be friends with doing extraordinary things for love that will give you hope.
That’s kind of a mouthful, but it gets the point across.
When you write a book, you need to be able to tell people what you do quickly. You’d be surprised how many people lose interest when you say you are an author. They insist they don’t read, so you need to hook them before they assume your book isn’t for them.
Which goes back to your niche.
What books do you love? What books grab you? What books have you walked away from knowing they changed your life?
Harry Potter, all of them, were books that changed me. But I knew I didn’t want to craft an entire world.
Emily Giffin was one of my favorite authors when I was younger. There was something about the emotions and the way she drew me into a story that I loved.
Jill Shalvis is a favorite now. She’s basically my idol for romance novels. I taught myself what a good small town contemporary romance novel was by reading Jill Shalvis. I knew that was what I wanted to do.
The only problem was my niche was really a mansion. There’s nothing tiny about it, but I found my niche when I started writing about women I could relate to. Women who were overweight. Women who wanted love and friendship and cupcakes. Women I wanted to be friends with.
BBW romance is still a huge niche. But like I told a friend recently, if you go too small, you won’t have enough readers.
How do you find this though? How do you know when you’ve gone small enough? Or not small enough?
Unfortunately, I think you just have to keep trying.
Write a book. Write some more books. Never stop writing. Advertise, promote, and tell everyone you know. The right readers will find you. When you start to see that happening, you’ll know you’re in the right niche. That it’s the right size for you to be found.
Here’s my warning… Don’t go into a niche that you can’t get out of. You might love to write single dad romances, but you might not want to write them forever. Or food romances or military romances or any other different kind. It might be a niche that’s popular now, or that you like, but make sure it’s something you’ll still want to write if the popularity diminishes. Or in ten years. Maybe you won’t know, but at least think about it before you jump in.